It is the process of keeping your website up-to-date and performing optimally.

Website maintenance involves a number of different aspects of a website. Examples of this can be:

-Hosting:  so that it can be online.
- Content updates: update your content when necessary so nothing goes out-of-date and gets irrelevant.
- Software updates: so that everything runs smoothly and there are no bugs.
- Running security scans:  keeps everything secure. I get alerted as soon as something is wrong.
- Daily backups: so nothing gets lost :)
- Website recovery: so nothing gets lost :)
- Bug fixes: to ensure a pleasant, smooth user experience.
- Small redesigns: to make sure your design is modern and how you would like it.
- Checking load speed: Daily scans checking the PageSpeed and YSlow grade of your website so you can record how well your website is performing throughout the month.

More advanced maintenance can involve:

- Analysing user behaviour: track statistics like user engagement and bounce rate on specific pages to optimise your website for your target audience
- Monitoring analytics: track statistics like the amount of new or active users, session duration or with what type of device they browsed your website on.
- Monthly reports: so you can see and understand what’s going on with your website.
- SEO strategies: to make sure you get noticed.
- Checking for broken links: links that go nowhere aren’t good for user experience.
- Managing keywords: track how well your website ranks when certain keywords are put into a search engine like Google.
- Targeted content updates: to optimise for your target audience and search engines.

Simply put, it is just making sure your website is online, healthy and running smoothly.